There are two expressions that really hit home for me when it comes to Tucows Insight:
"If you build it, he will come" - Field of Dreams Fame
"If a tree falls in the forest, does anybody hear?" - Bruce Cockburn fame (for me anyway)
The first one isn't so true. We have built lots of things, but people don't always come. And the second, well, if you build something, and you don't tell anyone about it, does it count?