The New York Times has published an article about how the travel industry is being affected by the persistent and globally-amplified word-of-mouth provided by blogs. Given that business travellers are knowledge workers who often travel with their laptops, and constantly try to maximize their travel dollar and deal with the stress of being on the road, it's not surprising that they would turn to the internet -- and especially blogs -- to find and share travel information and tips.
Business Travel Bloggers Gaining Influence
Posted by: | Joey deVilla on Wednesday, September 20, 2006 at 01:21 PM EDT | |
Filed under: | Joey deVilla, Business Technology | |
Keywords: | blogs, blogging, WordOfMouth, marketing, lifestyle, business | |
Attachments: | None |