Steve Broback, the blog advantage

Steve gave a nice intro into the whole "why a blog" question.  Bottom line, blogs aren't CMS light.  Blogs are like the early desktop apps compared to the proprietary  systems on mainframes.  Blogs will come to supercede the big, expensive CMS systems.  Bet on it.

So, why a blog?  Three good reasons:

  • Practicality
    • Easy
    • Fast
    • Simpler to create than a "traditional" website (and it is since I've created tons of them)
  • Flexibility
    • It is so much easier to change a blog around than a website.
  • Visibility
    • Search engines love blogs because all the posts are pages, all the pages are linked, and this creates a resource of content and links to other websites (psst, if you haven't figured it out, you need to link to people when you blog)

Sure, Steve's talk was a "preaching to the choir" for me, but he did a great job of it.

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