Search as an Interface ... wow at the command line. We're still at the DOS prompt level here. Waiting for Search 2.0. This is a whole new why to consider this. Search results now are just like type dir or ls -a and getting a list of what's there. Wow.
Browser battles, it's not who own's the window, it's who owns what's inside the window. In the window is where the business is going on and the outer part doesn't really matter.
Lightweight business model with innovation as the assembly of new and interesting things into things we can really use.
Search rules. The cost of acquisition of paid search is $8.50. A new business model that monetizes the declaration of intent not content. Looking for a car ... search for the model you're looking for and ... well we all know what comes next, the ads. It is because of this focus on search that fueled the explosion of social media. Search is tied to the links and linkages within the media. A symbiosis between what people are looking for and those who can supply the information or the product.
John's keynote gave me a lot of ideas for things I'm going to have to blog about later ... and this post is a tad late because right after John spoke, I actually could share the stage with John and Dave on the SEO panel. Which, has to be the highlight of my time here. Thanks guys for letting me be a part of the panel.
Tags: John Battelle, search as interface, bbs, bbs06
Exactly.
It's like the line in the consulting biz now ... "It's not what you know anymore .. it's what you know how to find out, and who you know you can use it with".
Same basic idea ... it's "how" you search and what comes after ... and after ... and after ... that will make all the difference.
Jon H.