Ken Schafer

Widely seen as a pioneer of the Internet in Canada, Ken has tirelessly promoted the Net as a significant force in business and culture.

Ken conceived and oversaw Sony Music Canada's early online initiatives. From their first site in 1995, Ken's team built a global web presence for 25 Canadian artists, by pioneering viral and e-mail marketing, rich media, and community building long before they had become buzzwords.

In 1996 he co-founded (AIMS) where as President he helped it become Canada's largest organization for Internet decision-makers. In 1997 he co-authored the online portion of the Canadian Marketing Association's Code of Ethics.

Ken's volunteer work was recognized in 2002 when he was named a finalist for "Volunteer of the Year" at the Canadian New Media Awards.

More recently, Ken developed the curriculum and now teaches the 14-week CMA's Certificate in E-marketing program.

Today, he is VP, Marketing for Tucows Inc. and Contributing Editor of One Degree, Canada's leading web site for Internet marketing professionals.

Ken received his degree in Mathematics from the University of Waterloo and lives outside Toronto with his wife, parenting expert Alyson Schafer, and their two children.