Dave Taylor's keynote has just wrapped up. Now, I could try to make this into some controversial, but I really can't. Dave, love him or hate him, he makes you think.
Dave focused his keynote on his concept of "findability". Findability is, in a nutshell, is making sure people find you and not your competitor when searching.
Because this is the Blog Business Summit Dave highlights how well blogs do as authoritative sources on topics. Now, authority is an interesting concept here. Dave, Jim Turner and I were talking about authority when Dave finished and I came up with the term of computational authority. Computational authority is when Google ranks your content about any topic highly because according to Google your site has "authority".
Dave could be stepping into dangerous ground when he said ... a blog is just a tool. I'd call him out on this, but I agree with him. A blog is just a publishing tool. The act of blogging is the act of writing.
While he said that there are things that you should do (like comments, replying to comments, etc) but you don't have to to be considered a blog. Okay we can let the flaming begin.
Dave did touch on the whole pay-per-post debate. That's going to be a fun debate for later.
Tags: Dave Taylor, BBS06, BBS, computational authority