|Posted by:||Tris Hussey on Friday, October 27, 2006 at 10:06 AM PDT|
|Filed under:||Tris Hussey, Conference Coverage|
How has YouTube changed marketing, especially for large businesses? The large business, the enterprise (not NCC1701-D), have such different perspectives than other business works.
Tools for enterprise to leverage power of Web 2.0:
- podcasting, IBM is getting into podcasting and video blogging (internally, esp) in a big way
- Wikis, project management, etc (sorry I still don't like wikis).
- Not about the technology
- Not new channels ... huh?
Now that a brand can be created, or destroyed, in moments though online media, it is important to understand it. This is, unfortunately, a rather heavy session for 9AM. Two days of live blogging the conference is taking its toll on my gray matter.
How can I sage and wise about this? Clearly brands matter. Clearly IBM is a huge brand (understatement).
How is IBM changing, more podcasting, more video, but Ben is saying that there are great stories at IBM, but they need great storytellers and people to help. Both things they are having trouble find.
"Large companies want to spend money on this, but don't know where to spend it" -- Ben Edwards