We'll be at ISPCON Fall 2006 This Week


For most of this week, we'll be in Santa Clara, California, where we'll be making our presence known at ISPCON, the premier conference for internet service providers, hosting companies and VOIP providers. We'll be milling about the conferences, manning our booth on the exhibit floor and presenting at three different sessions, one on each day of the conference (which runs from Tuesday, November 7th through Thursday, November 9th).

We'll be blogging from the conference floor, so watch this space for updates!

Where the Conference Is, and How to Get In for Free

The conference takes place at the Santa Clara Convention Center (5001 Great America Parkway, Santa Clara).

As a sponsor of the conference, we've got an unlimited number of free passes to ISPCON for you to download. These passes will admit you to:

  • The exhibit hall, where among other things, you'll find our booth. We'll have a number of product managers and our sales team here, who'll be more than happy to demonstrate our internet services.
  • Keynotes, including the opening one featuring our very own CEO Elliot Noss and Doc Searls, Internet Service: The Fifth Utility?
  • Networking events
  • Vendor-sponsored education sessions

If you want a guest pass, click here for the PDF file [816K PDF file]. Print it out and bring it to the conference, where you'll be admitted for free.

In the Exhibit Hall - The Tucows Booth

We've got a booth on the exhibit hall (booth 501), where you can see demonstrations of Tucows' services, talk with us in person, and if you're very lucky, perhaps get your paws on some valuable Tucows swag. Come on down and say hi!

Here's a map of the exhibit hall, showing the location of the Tucows booth:

Tuesday, November 7th, 2:00 - 3:00 p.m. - Internet Service: The Fifth Utility?

Tucows CEO Elliot Noss will be one of the speakers at ISPCON's opening keynote, titled Internet Service: The Fifth Utility?. He'll be presenting with Cluetrain Manifesto co-author, Linux Journal editor and popular blogger Doc Searls. Here's the description of the keynote from the conference schedule:

The telco/cableco duopoly continues to see the Net as gravy on their basic services (and are more motivated to get into each other's business than do anything new with the Internet). Meanwhile, communities, competitors and customers are creating their own bypass while treating the Net as a "fifth utility" alongside water, waste treatment, roads and electric services. To make matters even more interesting, giants like Google and Microsoft are building massive computing clouds to support a shift toward on-demand services.

How is this all going to play out? Will the incumbents succeed in efforts to thwart muni networks? Does access even make sense as a utility? Are there benefits to incumbency other than creating scarcities everywhere they have a choke-hold? Who has the advantage or stands to thrive and survive in a this new utility-based infrastructure model? Where will ISPs, Hosts and WISPs fit in all this? Can you line up behind, alongside or in front of the citizens and elected officials or are you on a collision course? Once the service is deployed, what will it be like, who will use it and how?

Doc and Elliot will discuss the range of issues surrounding how this kind of accessibility to the net changes everything and why it matters to you. From changing patterns of use, new applications, shifting adoption and behavioral habits to altering the landscape of competition while favoring different services, unique models for varied applications and insight on how one should build a business around this redefined service relationship.

Wednesday, November 8th, 4:15 - 5:15 p.m. - What the Web 2.0?

Here's my session: I'll be moderating a panel What the Web 2.0? discussion about Web 2.0 from an ISP and hosting service point of view. Although it's at the end of the day, I think the audience will be awake for this one, as we've got a group of interesting panelists in addition to a scintillating moderator. Here's the description of the event:

You can talk all day long about blogs, tags, MySpace and YouTube without putting a single dollar in your pocket. We're going to spend this hour together doing the exact opposite. First we'll cover the "what and why" of the subject through an overview of the direct and indirect value these big trends represent for ISPs, Hosts and customers. Then, we'll address the "how" of providers and customers alike who are leveraging these technologies out in the wild with some best practices. Finally, the "wow" being the business impact it is having, it's potential, overall customer behavior/usage habits, effects on bandwidth, churn, ARPU, adoption and of course how this all translates into real dollars in your pocket, better customer relationships and unique value in the marketplace.

Here's the roster of people on the panel:

Thursday, November 9th, 12:45 - 1:45 p.m. - 30 Rapid-fire Website Wins, Guaranteed

On Thursday, Ken will make his presentation, 30 Rapid-fire Website Wins, Guaranteed, where he'll show you how to make the most of your website. Here's the official conference description:

Many ISPs and Hosts fail to realize the full potential of their own websites and spend little time updating, let alone optimizing them to achieve key business objectives. What's the desired outcome for your site? Serve as a local community portal, a customer extranet for support or webmail, a place to showcase solutions, convert new leads to customers or just tired brochureware for that snazzy $19.95 dial-up? During this fast-paced "no holds barred" session, Internet best practice expert Ken Schafer will guide you through 30 ways to make your site dramatically better and meet key business objectives. Using dozens of examples, we'll provide eye-opening insights into how these Quick Wins and Big Ideas can shape your site and provide an unfair advantage over your competitors. GUARANTEE: If at the end of the session you don't feel you have at least five techniques that will improve YOUR site, Ken will personally assess your site and give you five ways to improve it!
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